In celebration of the 10th Anniversary milestone of its hottest franchise, MGA Entertainment is poised to launch a new edition of BRATZ® fashion dolls. Slated for release in August 2010, the world's favorite BRATZ® pack – Cloe™, Yasmin™, Sasha™ and Jade™ - are back, sporting a fresh new look featuring updated faces, bodies and fashions. The BRATZ® Anniversary Edition will introduce 10 new characters all poised to join the world's most popular fashion dolls in their yearlong celebration.
The girls with a passion for fashion first exploded onto the scene in 2001, and young girls everywhere are still catching their breath. Multi-ethnic, sassy, and chic, the BRATZ® became instant icons, with style that not only kept up with, but often set the pace of emerging fashion trends. Inspired by their message of self-expression and individuality, preteen girls couldn't wait to get up close and personal with the new style stars. The trendsetting fashion icons have unleashed something in young girls everywhere – the passion to be who they are! For years to the come, the BRATZ® will always be there exploring new fashion trends to inspire girls around the world.
"We are proud to be celebrating 10 years of success with Bratz, our #1 girls' lifestyle brand," said Isaac Larian, CEO of MGA Entertainment. "We will continue the celebration with a mix of new products not only in this milestone year, but well into the next decade and beyond."
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